Agriculture is the backbone of our business, and farmers are our reason for existence.
A family-owned agricultural company, founded in Turkey in 2010.Rayal
President’s message
In 1991, I began my career with Monsanto, working in the Caribbean, Greece, Turkey and Italy over 21 years. It gave me a deep understanding of agriculture, and of the challenges and opportunities farmers face worldwide.
In the summer of 2010, I established Rayal as a family business, partnering with Monsanto as the exclusive distributor of Roundup-branded glyphosate in Turkey and the Middle East. As the market evolved, so did our focus.
Today, Rayal is a fully independent, family-owned business dedicated to premium hybrid corn and sunflower seed, licensed from global leaders with the world’s most competitive genetic pools.
We take pride in long-term relationships, personalised support and seed technologies that drive farm productivity and sustainability.
L’Emir AyoubiFounder and President
2010 – today
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2010 – mid-2010s
Rayal was founded in 2010 by Dr. L’Emir Ayoubi, after a career at Monsanto spanning the Caribbean, Greece, Turkey and Italy.
The company secured major licences quickly and became the exclusive distributor of Roundup-branded glyphosate in Turkey and the Middle East, a position it held for more than a decade.
2013 – 2020
Rayal entered seed production, beginning with corn in 2013 and adding sunflower production services in 2016.
The period also brought disruption: distribution stalled for roughly sixteen months, from April 2018 to March 2020, through the Bayer acquisition of Monsanto and the regulatory delays that followed.
2020 – present
Rayal refocused as a fully independent hybrid seed company, licensing premium corn and sunflower genetics from RAGT Semences and Bayer.
New facilities were built at Karacabey: a warehouse and cold storage that remain the company’s logistical base.
Premium hybrid corn and sunflower, licensed from RAGT Semences and Bayer. From early to late maturity, for grain, silage and speciality end uses.
Foliar and soil-applied crop nutrition from Grow More and Adob, formulated for the soils and growing conditions of our markets.
We strive to improve every day, through discipline, relentless pragmatism and a sincere willingness to learn.
We believe all accidents are preventable, so we do everything safely and responsibly or not at all.
Our customers are the reason for our success. We place their needs at the centre of everything we do.
We communicate openly and honestly, and hold ourselves accountable for our actions.
We listen to and value our teams, partners and customers. We do the right thing.
Rapid population growth across Turkey and the Middle East makes food security a necessity, not an aspiration. Agricultural land is being lost to urbanisation and desertification, and rainfall is falling sharply.
That is why we bring together the best available technology in seed and nutrition: to increase output with the least environmental impact and the minimum use of natural resources.
From Türkiye, across 15 countries
Home market
Established presence
Growing network
Emerging markets
Development phase
Founder and President
Founded Rayal in 2010 after a career at Monsanto as regional director and country manager. Built the licensing agreements with Bayer, RAGT Semences, Grow More and Adob, and Rayal’s network of 30+ regional distributors. PhD in Plant Pathology, University of Reading.
Finance
Seven years at Bain & Company across the Middle East and Southern Africa. At Rayal, led the financial restructuring after the 2018 lira devaluation, put FX hedging in place and centralised operations at Karacabey. BBA in Finance, American University of Beirut.
Strategy
Five years at Oliver Wyman and Four Principles as a management consultant across the Middle East. At Rayal, leads operational transformation and excellence.
Seedcorp
Seedcorp is our seed producer, and Turkey’s first dedicated hybrid seed production and processing provider. Operational since late 2022 with Cimbria’s latest processing technology, it produces hybrid corn and sunflower seed for major international seed companies.
Seedcorp is deliberately independent: no trade name, no sales activity, no breeding or genetic research. Leftover parental seed is returned to the customer, so every customer’s genetics and IP are fully protected.
Maslak Mahallesi, Maslak Meydan Sokak, No: 3, Veko Giz Plaza, Kat: 3, Sarıyer (34398), İstanbul, Türkiye
Sırabademler Mahallesi, Bayırlar Paşaçayırı Mevkii, No: 55, Emek İnşaat Sit. No: 55/1, Karacabey (16700), Bursa, Türkiye
Our team is here to help you choose the most suitable products for your growing conditions.
Contact us